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Creating and Selling Digital
Course Overview
Course Curriculum
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Grab Some Tools
Operations
Grab Some Tools
The Operations Hour Glass
The 15-Minute Rule
How to complete the Perfect Onboarding
Overcommunicating is Key Part 1
Overcommunicating is Key Part 2
Peanut Butter and Jelly Sandwich Test Bad Example
Peanut Butter and Jelly Sandwich Test Good Example
Website Layout and Design Best Practices Introduction
Website Best Practices Homepage Above the Fold
Website Best Practices Navigation Menu
Website Best Practices: The Call to Action
Website Best Practices: The Signature System
Website Best Practices: Social Proof
Website Best Practices: About Page
Website Best Practices: Pricing Page
Ticketing System Walkthrough
Asana Template Walkthrough
Sales
Avoid Commoditization
Pricing Strategies
How Much to Charge
The Importance of Productization
Sales Slide deck Walkthrough
The Client Journey Pyramid
The Signature System Roadmap
How to sell ongoing support.
How to Sell Ongoing Support with Script
The ROI Guarantee
How to sell the redesign guarantee.
Presenting Pricing in the Slide Deck
The Paid Strategy Session
Must Get Results
